Making Innovation Work: How to Manage It, Measure It, and Profit from It

You have to be dynamic and innovative to stay a step ahead of the competition, sometimes in fact, just to stay in business! But profitable innovation doesn't just happen. It must be managed, measured, executed on...and too few companies know how to do that well. Now, for the first time, "Making Innovation Work "presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience - as well as the most thorough review of innovation research ever performed. They'll show you what works, what doesn't, and how to use all your management tools to dramatically increase the pay-off from your innovation investments. You'll learn how to define the right strategy effective innovation; how to structure your organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize your team to deliver, and much more. And, since "you can't manage what you can't measure," this book offers the first authoritative guide to using metrics at every step of the innovation process - from idea creation and selection through prototyping and commercialisation.

The authors show you what works, what doesn't, and how to use all your management tools to dramatically increase the pay-off from your innovation investments.